
Apple, Dell, Microsoft rush product shipments ahead of tariff deadline: Report
CIOTechOutlook Team | Thursday, 10 April 2025, 03:13 IST
In a last-minute rush to divert computer and phone shipments, tech giants such as Apple, Dell, and Microsoft have found themselves in difficulty as they hastily ship devices ahead of more extensive tariffs on Chinese products. The report comes from the Japanese publication Nikkei. Tech companies are putting more pressure on their suppliers across Asia so that they can stock their shelves.
Unfortunately, the last-minute nature of the tariffs complicates that timing. "The biggest issue is we don't have very much component or material stockpiled," one executive told Nikkei. "There was only so much we could ship out before we needed to place our orders less than a week before the new tariffs happen."
The new tariffs go into effect on April 9 with a monumental increase of 104% on Chinese products, which is made up of a 20% tariff that was already put in place, a 34% increase last week and now a newfound 50% tariff added by Trump after China refused to back down on their tariffs against American goods.
Even as some tech companies have raced to refresh their inventory before the tariff goes into effect, others are putting blocks on it. Nintendo has postponed preorders on the Switch 2, and Razer Blade laptops have been removed completely from the company's online store as of April 8.
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